Blog

Insights on roofing sales, canvassing strategy, and storm response.

Apr 6, 2027

The 10-Tool Marketing Technology Stack for Roofing Companies

Attribution, CRM, call tracking, email, review, SMS, ads management, website, analytics, and scheduling. The $300-900/mo stack that runs a small shop.

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Apr 4, 2027

Review Management for Roofing: Google, Facebook, BBB

Responding to negative reviews, review generation automation, and why 4.7+ vs 4.5- is a conversion cliff.

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Apr 2, 2027

Call Tracking for Roofing Companies: CallRail vs Marchex vs CTM

Vendor comparison, pricing, whisper, recording, transcription, routing. The setup that attributes 70% of roofing leads.

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Mar 31, 2027

Tracking Marketing ROI for Roofers: Attribution, LTV, and Payback

First-touch vs last-touch attribution, CPL by channel, lifetime value per customer, and the payback window math.

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Mar 29, 2027

The Weekly Sales Team Scorecard: Template and How to Use It

Knocks, contacts, inspections, proposals, signed. Per-rep, trailing 4-week average. The scorecard that runs roofing sales teams.

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Mar 27, 2027

Building a Roofing Sales CRM Stack That Closes More Deals

CRM, call tracking, review management, e-sign, accounting. How to wire the 5-tool stack that most roofing companies need.

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Mar 25, 2027

Roofing Content Marketing for Owners: The 18-Month Plan

Blog cadence, YouTube vlogs, case studies, and neighborhood win stories. Content marketing for roofers who want compounding returns.

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Mar 23, 2027

Roofing Branding 101 for Owners

Wordmarks vs emblems, truck wraps, uniforms, color consistency, and founder story pages. Branding for operators, not design snobs.

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Mar 21, 2027

Roofing Lead Gen Services Compared: HomeAdvisor, Angi, Networx, Porch, Modernize

Pricing models, close rates, and when each of the major paid lead platforms makes sense for a roofing business.

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Showing 91-99 of 288 posts