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Blog

Insights on roofing sales, canvassing strategy, and storm response.

May and June Storm Season Readiness: 72-Hour Response Plan

Storm season wins go to the company with a 72-hour response plan. This guide covers housing commitments, vendor standby, crew overtime policy, and the owner command checklist for the first 72 hours after a hail event.

The March and April Spring Ramp: Hiring, Training, and Territory Reset

March and April are the hiring window. Skip it and you are hiring in June when every competitor is doing the same. The spring ramp covers recruiting, a 5-day training camp, territory refresh, supplier reset, and Facebook ad launch.

The January Playbook for a Roofing Company Owner

January is not downtime. It is the month that sets the margin ceiling for the next twelve. Here is the owner checklist: financial close, tax docs, comp plan rollout, licensing, and pipeline refresh.

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Roof Inspection as a Service: $150 to $350 Per Inspection, Realtor Partnerships

Paid roof inspections at $150 to $350 generate steady revenue and qualified leads. Realtor partnerships drive volume. Here is how to build the service.

Emergency Tarp Service: $500 to $2,500 Per Call, 30 to 50 Percent Retail Conversion

Post-storm tarp service is a lead magnet that pays for itself. $500 to $2,500 per tarp, 30 to 50 percent of tarp customers convert to full roof retail at $12K+.

Siding Cross-Sell for Roofers: James Hardie, Vinyl, and Storm Claim Wraps

Wind damage often hits siding and roofing together. Cross-selling siding on claim jobs captures 2 to 4x more per customer. Here is how to build the siding line.

Attic Insulation Upsell: R-38 to R-60 Blow-In, Utility Rebates

Attic insulation blow-in from R-38 to R-60 adds $1,200 to $3,500 per job at 50 to 60 percent gross margin. Utility rebates and tax credits make it easy to sell.

Skylight and Sun Tunnel Upsell: $500 to $2,000 Margin Per Unit

VELUX skylights at $700 to $1,500 per unit margin and sun tunnels at $400 to $900. Attach rate in the right homes is 10 to 20 percent. Here is when to propose it.

Gutter and Gutter Guard Upsell: $400 to $1,200 Per Roof Job

Gutters at $6 to $12 per foot and gutter guards at $10 to $25 per foot add $400 to $1,200 per roof job at 45 to 60 percent gross margin. Attach rate can reach 40 percent.

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Showing 28-36 of 288 posts